Social Media Show 23: Canadian Digital Landscape

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Host
Karim Kanji, co-founder of thirdocean - Twitter

Topic

Justin Kozuch  @jkozuch - Lead Researcher - Pixel to Product - 49pixels.ca and @49pixels


Justin Kozuch is the lead researcher for the Pixel to Product research study, measuring the size and scope of the Canadian digital media industry. A social media junkie with an unhealthy obsession for local politics, Justin recently worked on the Rocco Rossi mayoral campaign as a social media and web strategist, where he helped develop, execute and direct all online efforts. He takes his coffee with 2 sugars, likes a firm handshake and loves the feel of a freshly dry-cleaned dress shirt.

• What is the Pixel to Product research study all about?
• How large and diverse is Canada’s digital media industry?
• Why has there never been measurement of the digital media industry in Canada?
• It all started with a blog post.
• What is the definition of digital media?  What does it mean?
• How many companies are in this industry and what information does this industry want to know about itself?
• Initial findings: 1.) increase in revenues 2.) Vancouver does video games and Toronto does web and mobile development; Calgary and Edmonton specialize in PR
• Companies still hesitant to share information about earnings and revenues
• 37% female and 63% male participation in the industry
• Benefits to being a “Lean Start up” within the industry
• Lots of people want to start their own business within this industry
• Minorities still not being treated fairly
• Females still feel they are being treated unfairly in the industry